by mikeroy | Aug 19, 2020 | Freelancing Fundamentals, Getting Clients, Work & Productivity
Sometimes we take appearances for granted in our business as creative freelancers. One of the best lessons I ever learned about this came from an unlikely source: a story my dad reminded me about a small town fire department. When I was a kid, my dad managed a tannery... 
by mikeroy | Oct 16, 2018 | Freelancer Finances, Freelancing Fundamentals, Getting Clients, Work & Productivity
“A map is not the territory it represents, but, if correct, it has a similar structure to the territory, which accounts for its usefulness.” – Alfred Korzybski (In Science & Sanity) Remember what you needed in the pre-internet days when you wanted to... 
by mikeroy | Mar 23, 2017 | Freelancing Fundamentals, Getting Clients
A few years ago I attended an event hosted by a successful and growing entertainment company. The presentation was given by a number of talented directors, and showed the company’s slate of current and upcoming projects. In the audience was a gathering of highly... 
by mikeroy | Mar 22, 2017 | Freelancing Fundamentals, Getting Clients, Work & Productivity
There are a lot of ways that you can begin immediately incorporating better communication about your freelancing business. It can’t be that hard, can it? We speak from a very early age, and take english class every year in school. We talk to people every day.... 
by mikeroy | Mar 19, 2017 | Freelancing Fundamentals, Getting Clients
Is your creative business in need of a little adjustment to achieve a better focus? Are you feeling that your clientele just isn’t responding to your creative service? Do you ever think you picked the wrong niche? Do you have the sense that your career is not... 
by mikeroy | Feb 12, 2017 | Freelancing Fundamentals, Getting Clients
It’s easy to get wrapped up in the thing we are creating, at the expense of recognizing its end result in value to our clients, customers, or fans. So how do we get closer to what our clients really want and need? How do we know what to talk about when speaking...